Why Growth Is Getting Harder: How AI Is Deciding Which Suppliers Get Chosen
Jason Vargas, Evidence Communications
A practical guide to why capable industrial companies are overlooked during AI-assisted buyer research, how that affects growth, and what leaders can do to close the gap.
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McKinsey & Company
McKinsey's research explains how AI is becoming a new front door to the internet, changing how buyers discover, evaluate, and choose companies. It explores what this shift means for business leaders and how organizations can remain visible as AI increasingly influences purchasing decisions.
Read the McKinsey ReportRead these for more depth, after The Proof Gap and the McKinsey report.
Peer-reviewed research demonstrating that citations, statistics, and credible sources significantly improve how often companies are recommended by AI systems.
Read the ResearchResearch showing that when Google displays an AI-generated summary, users are significantly less likely to click through to company websites, reinforcing why AI visibility has become a critical business issue.
Read the ResearchA practical perspective on why traditional SEO alone no longer guarantees visibility as buyers shift from search engines to AI-driven conversations.
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